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J Bauman Salon
Wednesday, 26 March 2008
When J Bauman Salon moved locations, changed their name from Arturo's and wanted a completely fresh and new look they turned to AaronVan as the agency to complete the overhaul. Everything has been created anew from their identity to their marketing materials, website and even the photography. Jes Bauman, owner of J Bauman Salon, says "We wanted a visual presence that conveyed the level of style and sophistication we bring to hair and to our clients and that's exactly what we got."  Click here to view the project details
 

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What's New

Website V2
Welcome to my new website! You'll notice that not only is this a complete overhaul from a design standpoint but it also has a lot of new functionality to help communication and productivity.
 

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Branding

The Identity Process
identity.jpgWhat does it take to design a world class identity package? Let's discuss the steps and process of creating a company identity and how this differs from simply designing a logo.
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What is Branding?
BrandingMost people think that branding is just their identity, their logo. Branding is much more complex that just the look and feel of a company. In this article we explore branding as a concept.
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SEO

Best SEO Practices
Best SEO PracticesNow that we know the basics of great SEO let's look at some of the practices in more detail to decide what's right for you and your SEO Goals.
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What to know about SEO
What to know about SEOSEO or Search Engine Optimization is one of the easiest, cheapest and best practices for getting your website listed with search engines. Find out what it take to accomplish great SEO?
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Content Management

Is it right for me?
Is it right for me?Content management isn't for every website. So how do you know if it's right for you? Let's take a look at the pros and cons so you can better decide if it's right for you.
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How does it work?
How does it work?A well produced content managed site can allow you to take control of your own updates. Today's website are driven by information and the more you have the better you are so it's important to stay on top of your content.
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Photography

Advertising Photography
Advertising PhotographyIf a picture is worth a thousand words then it makes sense that the right photography can make a world of difference. Let's look closely at the difference a photo can make.
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Product Photography
Product PhotographyThe right photography can make or break an ad. What would it look like if a Rolex ad was photographed with a point & shoot camera? How are you showing off your products?
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Public Relations

How to get started
How to get startedWhat does it take to break out of your standard magazine ad mode and move into the world of PR? And once you do make the jump what can you expect?
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PR vs Advertising
PR vs. AdvertisingAhhh, here's a good match up! How much do you know about the world of PR. You see every day the influence media and press have on our everyday lives so how can we use that to our advantage and save some advertising dollars?
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