Your company identity is a core part of your overall branding, when people are looking at your company your identity is your clothing. Do you wear a suit, a sexy red dress, a big cow costume? Is your look classic, is it futuristic or maybe just plain fun. Those are the questions asked when working on your identity. Using a 6 step process we dig into the personality of your company to answer the question, who is your business? That's right, who, because in the world of business your company has a personality and it's how your company relates to the public that makes all the difference in the success of your brand and your business. 

Once we know who your company is then we can dress it. The identity does not only consist of the logo although that is the core of it. The identity consists of the logo, color palette, typography, business cards, letterhead, envelopes and the personality developed in the initial phase. Once all those pieces are in place you are ready to face the world and conquor your industry.

Now if you think that is an involved process then you would be right and this is the difference between a designer who will give you a logo and one who will give you an identity. You can go and pay someone a couple hundred dollars to design you a logo but you get what you pay for and in this case it is a design with your companies name that has nothing to do with your company. This will only represent your company as a nametag and will not give you the benefits of the branding process.

Once you truly understand the benefits a complete identity package you will know the importance of giving your company every chance of being successful in the marketplace. First impressions are everything and you want to be sure that your companies first impression is the best it can be so contact AaronVan today to discuss the creation of your identity package and get you started on your companies brand.

AaronVan is a full time freelance designer and photographer focusing on the print, interactive and marketing industries. With over 10 years experience in a variety of fields related to the advertising industry AaronVan has the knowledge and the ability to take your companies marketing to the next level.